The shopper is signing up to the retailer’s branded loyalty program. “With Thirdshelf, the retailer retains a direct relationship with their customers. “We are the only ‘dedicated loyalty marketing solution for independent retailers, all the other options are ‘coalition programs’, like Belly and FiveStars,” said Rami Karam, CEO of Thirdshelf. At the same time, retailers can use the PoS and ecommerce data gleaned from customers to figure out how to act on these insights. Thirdshelf’s white-label platform targets independent retailers, allowing them to create branded loyalty programs that include spend and action-based rewards, percent or cash back, and punch cards. “Bots can be an incredible marketing tool, and we’re just scratching the surface.” The company plans to use the funding to add thousands of retailers on its platform, continue developing its machine learning technology, and pursue further partnerships with retailers, according to a blog post. Thirdshelf’s investors include Otimo Ventures, iNovia Capital, Interaction Ventures, Karim Salabi, former EVP of Rona and co-founder of Ascends Commerce, and Marc Petit and Dominic Becotte, partners at XPND Capital. We did a pivot during 2014 to better address the market needs and the reality of our retail customers, went stealth for about 18 months, built partnerships, signed up customers, raised our round, and this is really our first announcement since then,” said CTO and co-founder Antoine Azar. “We were actually visible back in 2014 when we launched with an iBeacon-powered solution. But after raising $800,000 in seed funding and partnering with one of Canada’s leading retail tech startups, the company has decided to take the wraps off and demonstrate how they’ve managed to attract hundreds of retailers to their platform after launching just a few months ago. Share on: Twitter LinkedIn Facebook Emailįor the past year, Thirdshelf has been quietly working on its loyalty marketing platform for independent retailers.
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